business intelligence

USING DATA TO STEER YOUR COMPANY IN THE RIGHT DIRECTION

In Blog by Nathan

Data is the pathway to modern business success. This has become clear over the past few years as data mining and data warehousing have become more and more prevalent in every industry.

The thing is, far too many organizations are only using data when they’re having success. Their success breeds the desire to have more, which leads them down a path towards using their data to find where improvements can be made.

While that’s good business practice, data is also useful in times when your organization is struggling. In fact, in today’s digital economy, it’s one of the few things that can help you to systemically right the ship.

Let’s take a deeper look at how data can help your business get where it needs to be.

Sales Forecasting

Sales forecasting is necessary for any organization to thrive. The problem, however, is that many companies do it wrong.

They focus on making optimistic forecasts for their products and services and avoid taking a look at the realistic data. This is a huge mistake that can cause a company to crumble if they’re not sufficiently prepared.

Utilizing data mining to come up with a practical projection will allow your organization to prepare itself for whatever comes its way. Whether you’re trying to prepare for a down quarter or need to prep for growth, you’ll have the opportunity to look at all the possibilities.

Segmenting Your Customers

Most businesses have a variety of customers. The problem with this is that marketing to a diverse group of people is a significant challenge.

Fortunately, you can use your organization’s data to segment your customers. This enables you to market and advertise your products and services in a more targeted manner, which will enhance marketing effectiveness.

Improving your conversion rates even a few percentage points can immediately turn your company around. Segmenting your customers is the first step in this improvement process.

Data at Your Fingertips

As a business professional, you have to make tough decisions on a daily basis. Often times, these decisions can make or break your company’s short and long-term future.

To help ensure that you’re making the right decisions, having and understanding your data is crucial. This is where data warehousing comes in. A company’s data warehouse collects all significant sources of data into one place. It is designed to provide a broad view of all the data in the organization to support business operations and predictions.

Used effectively, a data warehouse can be the lifeblood of your company. It turns data into actionable, executive insight and gives you the best overview of company performance.

Make Data a Priority

The world is more data-driven than it has ever been. Companies that are thriving are those that are making data a priority and using it to gain business intelligence. Commit to being data-driven and put yourself in a position to thrive both now and in the future.

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